The word bottleneck is pretty straight forward, the narrowing end of a bottle. In that space, things get much more crowded, tend to collide, and slow down. Bottlenecked is a term we use to describe something or someone that has been slowed down by an obstruction, hindrance in performance, or even lack of support. If you were a machine, and you weren’t working to your utmost ability, or something was slowing you down, you’d be bottlenecked. Surprisingly, that term can be used in the Veterinary space as well. I know what you’re thinking, how? And what are you talking about? We're moving at speeds that we can’t keep up with! Well what if you could keep up with those speeds, and generate much more revenue, if it weren’t for being bottlenecked.
Have you ever sat down and really put thoughts onto paper to calculate the amount of money your practice is losing monthly, by being understaffed, burnt out, overwhelmed? Your team will inherently slow down, or in other words, become bottlenecked. That causes the practice to lose out on valuable money, and time. Not to mention the pets that would be able to be seen, and happy clients when you tell them you have appointments open that week to see their fur baby. The numbers are pretty astonishing, and shed light to the need for help in this ever growing industry.
Let’s put some numbers together, to visualize what I mean.
If your practice was running at optimal level, I mean full steam ahead, clients in and out in a timely manner, how many appointments an hour do you think you’ll be able to see? The answer typically is 4. But your practice is not running at optimal level and you’re only able to see 3 an hour. This is due to being understaffed, having to pull technicians off of the Doctor and help out the front desk staff. This slows the Doctor down, which doesn’t allow them to see as many appointments as they would an hour, in turn causing a loss in revenue and time spent with clients and their pets. If the Doctor doesn’t have their ideal support staff, they are not running optimally. Back to the numbers, how much is your transaction size? For this calculation's sake, let’s say $250. That's $250 an hour you are losing right there. Let's take it a step further. You’re working 8 hours a day, let’s say, 22 days a month. Pull your phone out and punch those numbers in, $250 multiplied by 8, multiplied by 22. That is $44,000 you are missing out on a MONTH, just by being understaffed and losing out on one appointment an hour. Imagine you’re doing even less than that? Or imagine you have multiple Doctors with minimal support?
There is help out there for practices like this, it can come in the form of a partner, or by DIY (hiring yourself). In the next blog post, I’d like to discuss the differences between the DIY approach and using a partner like GuardianVets.
If you would like to learn more about GuardianVets as a partner, we would love to set up a meeting with you and your practice.
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